Congratulations on starting your entrepreneurial journey! Running your own company can be a thrilling and rewarding experience. But it can also be chock full of challenges like promoting your new business, building brand awareness, bringing in leads, retaining customers, establishing a digital presence and managing your social media profiles. We understand because, as small business owners, We Insure agents face the same challenges every day. Here are some tips to help you along the way — from business owner to business owner.
Create a branding guide. Establish a consistent brand presence for your business by establishing a branding guide. In it, include your logo in different formats (for digital and print), a brand color palette, preferred fonts, graphics and more. Organize this information into a visual branding guide. You can also include a section about your brand messaging that details your unique value proposition and how your products and services should be described in writing. Share the guide with your graphic designer, copywriter, web developer and every member of your team to help ensure a consistent and professional presentation of your brand at all times.
Don’t confuse sales with marketing. Marketing is a long-term endeavor that focuses on attracting new customers to your business. Create brand awareness and recognition through social media, marketing and advertising campaigns over time. Sales strategies enter the picture once you cultivate initial interest and warm leads. Using a CRM (Customer Relationship Management) system can help organize and maintain your customer database as well as track your progress turning prospects into new customers. Timing is everything in this game. If you try to convert sales prematurely, just as people are first getting to know your brand, all your efforts can backfire.
Take advantage of mentoring opportunities. There’s a lot to know and learn when you start a business, and you may need advice from time to time. Seek out professional networks where you can build relationships with other business owners. That way, you can ask your peers about hiring, training, IT, marketing, team building and more. Overcoming obstacles is a part of every business owner’s journey, so don’t wait until you hit a roadblock to find the resources and support you need.
Protect Your Livelihood. We often don’t like to think about it, but running a business comes with many different types of risks. You can be faced with a fire or theft. One of your company vehicles could be in an accident. A customer or vendor may even sue you. The good news is that We Insure offers many business insurance products to protect you. We provide commercial property and liability policies, and you can even obtain business continuity insurance to safeguard your livelihood in the event your operations are interrupted due to a covered cause. One catastrophic claim can wipe out years of profits — or even an entire business. Don’t wait until a crisis strikes to secure the coverage you need.
We know firsthand how exciting it is to run a business and hope you find the experience as rewarding as we do. Stop by your local office for a fast and free business insurance quote. We’ll give you a breakdown and cost comparison of available coverage options from top insurance providers in your area — because We Insure means business.